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52 Real-Life Negotiation Cases

Brand new for 2016


Learning lessons and insights from 52 real-life business and personal negotiation cases will enable you to:

  • Negotiate great deals
  • Avoid common pitfalls
  • Have confidence in dealing with any negotiation situation you face
  • Plan an approach that’s likely to give you the results you want
  • Make or save you lots of money and…
  • Have fun in the process!

As a result of learning from 52 real-life situations you will equip yourself with hundreds of principles, tactics and strategies to ensure that in any negotiation, you not only come out on top, but you enjoy the process and have fun along the way.


To see the Introduction to the book, plus three free sample cases

click HERE to open a new window in your browser.

“So refreshing and insightful to discover a book about negotiation that goes way beyond theory and uncovers potent and compelling lessons from real life.”
– Mike Jones, Practice Director, RAIN Group and Insight Selling

"Whether it’s a multi-million business deal, negotiating with an airline or even with your kids, Jon delivers 52 valuable lessons in an entertaining way.”
– Sean Sidney, international negotiation skills trainer

“The range and depth of these real-life cases maintained my interest from cover to cover – I can’t wait to see the next 52!”
– Hugh Griffiths, Chief Executive, Inzpire Ltd.


Also, contact us to learn more about our popular in-company negotiation skills workshops on...

Email:          Tel: +44(0)7591 611752